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New Delhi: Maruti Suzuki India Limited (MSIL) proudly announces the launch of NEXA Music Season 3, a transformative platform celebrating the vibrant and diverse indie (independent) music landscape in India.
Music is a cornerstone of the NEXA philosophy, embodying the brand's belief in creating experiences that inspire. NEXA Music stands on the 'Create. Inspire' brand philosophy, catering to the connected, demanding, and evolved urban consumer.
This season, NEXA Music forays into regional music in addition to English music, offering participating artists a unique opportunity to showcase their talent to a global audience alongside superstars such as King, Raja Kumari and Arjun Kanungo under the guidance of A.R. Rahman.
Announcing the launch of NEXA Music Season 3, Mr. Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said, “NEXA Music is about breaking boundaries and creating extraordinary experiences. With Season 3, we are embracing India's rich and diverse musical landscape. With NEXA Music, our goal is to discover and nurture artists from every corner of the country, bringing their unique voices to the forefront. Under the spotlight of globally renowned musicians like Mr. A.R. Rahman, these artists will create original compositions that resonate globally. We anticipate an overwhelming response to NEXA Music Season 3 as we continue to offer the NEXA global experience.”
Expressing his enthusiasm, Mr. A.R. Rahman commented, “India is a treasure trove of diverse musical talent. NEXA Music Season 3, in partnership with Qyuki, is an extraordinary initiative to unearth and celebrate both English and regional music from across the country. The last two seasons have given several artists access to global platforms for displaying their talent. I am delighted to be part of this journey and look forward to discovering exceptional talent that will bring the richness of Indian English and regional music to the world stage.”
NEXA Music was originally created to promote and cultivate original indie music talent in India. Seasons 1 and 2 each saw the emergence of 24 standout musicians mentored by global music icon A.R. Rahman supported by Clinton Cerejo. The winners of each season saw their efforts culminating in the release of original tracks and music videos, amassing millions of views on
YouTube and establishing a strong digital presence on leading audio streaming platforms such as Spotify, Amazon Music, and Apple Music.
Building on the robust foundation of the last two seasons, NEXA Music Season 3 will embrace the rich tapestry of India’s diverse musical landscape. Besides English music, it will also spotlight artists who sing in regional languages, offering them a once-in-a-lifetime opportunity to create and share their unique musical expressions on a global platform.
Emerging artists from anywhere in India can submit their tracks on www.nexamusic.com to participate in NEXA Music Season 3. The jury comprising A.R. Rahman, NEXA, and Qyuki will shortlist contestants from all entries received. These contestants will be showcased at the ‘NEXA Music Lab’, which identifies and focuses a spotlight on their talent.
NEXA Music Season 3 will continue to be anchored by its two foundational pillars: NEXA Music Lounge and NEXA Music Lab.
NEXA Music Season 3 promises to be a landmark album, celebrating the depth and diversity of India’s musical heritage. By embracing talent across the country, it will continue to redefine the musical landscape, creating a vibrant and inclusive platform for artists to shine.
Artists can click on www.nexamusic.com to participate and submit their entries.
About NEXA
Launched in 2015, NEXA is designed to offer a global car buying experience to customers. Every NEXA experience is a testimony to unmatched hospitality, innovative technology, and a global lifestyle. With over 490 showrooms across 300+ cities, NEXA is the 3rd largest retail automobile brand (in terms of volume). NEXA persistently stays true to its philosophy of ‘creating the new to inspire the next’ by providing a premium experience to everyone who enters the world of NEXA.
NEXA introduced three experiential pillars which catered to the expectations of the discerning customers; NEXA Music (Creation of Music that is Original and Inspiring), NEXA Lifestyle (Creation of new Lifestyle experiences that are Avant-Garde and Aspirational), and NEXA Journeys (Creation of exclusive Journeys that are Unique). The NEXA product line-up includes a complete range of premium best-sellers – IGNIS, BALENO, FRONX, CIAZ, JIMNY, XL6, GRAND VITARA, and INVICTO. Every vehicle in NEXA is curated with the best of technology, design, and features for customers’ delight.
About Qyuki
Qyuki is India's leading Creator Economy company, combining the science of big data along with the art of IP creation to fashion a digital media company for the era of personalised content. The company partners with global players like YouTube, Facebook and Snap for its MCN (multi-channel network) services to artists and brands. Its top tier Creator network has a combined audience across platforms of nearly 500 million viewers clocking 2 billion views a month, offering a market-leading solutioning practice for brands & marketers to engage with audiences.
Originally co-founded by (late) Samir Bangara, Sagar Gokhale, A.R. Rahman and Shekhar Kapoor, Qyuki counts among its backers, many leading institutions including Cisco, InfoEdge, Blume Ventures & BAce Capital. It is India's first company in the space to cross the USD 20 million annual revenue mark and has pioneered the concept of investing in "Creators as Startups" to launch products & services ranging from deodorants and masalas to dance academies and biohacking supplements.
Issued by:
PR & Communications
Maruti Suzuki India Limited
1, Nelson Mandela Road,
Vasant Kunj, New Delhi
Ph: 91-11-4678 1000
Email: corp.comm@maruti.co.in | Twitter: @Maruti_Corp
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